UI / UX Design
UI/UX design is how people decide whether your product feels trustworthy in the first thirty seconds - and whether they can finish the job they came to do without asking for help.
About UI / UX Design
We design product interfaces, design systems, and conversion-focused marketing surfaces for SaaS and web teams that ship on Next.js and React. The work is not decorative: hierarchy, states, empty screens, and edge cases are specified so engineering can build without guessing.
Founders and product leads hire us when the product works technically but feels unclear, when a redesign must land without a full rewrite, or when Figma files from a previous studio never matched what developers could actually ship. Design and engineering sit in the same studio, so handoff is a conversation - not a dump of unmarked frames.
What's included
Everything we deliver on this engagement
Discovery, research, and journey mapping
We interview stakeholders and, when possible, a small set of real users to map jobs-to-be-done, friction points, and success metrics before any visual work starts. The output is a shared problem statement and prioritized flows - not a mood board - so design decisions can be judged against outcomes like activation, task completion, or support deflection.
Information architecture and wireframes
Low-fidelity structure comes first: navigation, page types, and the critical path from signup to the core action. Wireframes force hard choices about what belongs on screen before color and type make weak structure look finished. You review clickable flows early so scope debates happen before high-fidelity polish burns budget.
High-fidelity UI and interactive prototypes
In Figma we design the screens your users will actually see - including loading, empty, error, and permission-denied states that most decks skip. Prototypes let founders, investors, and internal teams click the product narrative without waiting for a sprint of engineering. Motion and micro-interactions are specified where they clarify feedback, not as decoration.
Design systems and component libraries
Reusable components, spacing rules, typography scales, and color tokens keep new screens consistent as the product grows. We document usage notes so your team (or ours) can extend the system without inventing one-off patterns. For products already in React or Next.js, tokens are named to map cleanly into Tailwind or CSS variables.
Responsive and accessible layouts
Layouts are designed for mobile, tablet, and desktop breakpoints with touch targets and readable line lengths in mind. We call out accessibility expectations - contrast, focus order, and semantic structure - so the build does not treat a11y as a late patch. Marketing pages and product UI share a visual language without forcing one template on both.
Developer handoff and build support
Handoff includes assets, tokens, component states, and implementation notes - not just pretty frames. When we also build the frontend, designers stay in the loop during Next.js or React Native implementation to resolve edge cases. When you build in-house, we remain available for clarification so the shipped UI matches the intended hierarchy.
Our process
How we deliver ui / ux design
- 01
Discover & define (week 1)
Kickoff covers users, constraints, brand inputs, and what success looks like for this redesign or greenfield UX. We audit the current product or competitor set only where it informs decisions - not as filler research. By the end of the week you have a scoped flow list and a written brief your team can share internally.
- 02
Structure & wireframe (weeks 2–3)
We produce low-fidelity maps and wireframes for the priority journeys, then refine based on stakeholder feedback. This is where feature creep gets cut: if a screen does not serve the job-to-be-done, it waits for a later phase. Expect reviewable prototypes you can click on desktop and phone.
- 03
Visual system & high fidelity (weeks 3–6)
Visual design, components, and high-fidelity screens land once structure is agreed. We build a lightweight design system in parallel so later screens stay consistent. Typical product UX for a focused MVP surface fits this window; broader multi-product systems extend toward 8–12 weeks.
- 04
Validate, hand off, and support build (weeks 5–8)
Usability checks on critical paths, final polish on empty/error states, and a structured handoff package. If engineering is in-house or with us, we support implementation questions through the first production release of the new UI. Incremental redesigns often ship high-traffic screens first, then roll the system outward.
Tech stack
Tools we use for ui / ux design
Figma
Shared source of truth for wireframes, high-fidelity UI, prototypes, and component libraries - easy for founders and engineers to review in the browser.
Next.js & React
Most of our product UIs ship in these stacks; designing with their component and routing model avoids specs that cannot be built cleanly.
Tailwind CSS
Maps design tokens (spacing, type, color) into a maintainable frontend without inventing a one-off CSS architecture per project.
Design tokens
Named values for color, type, and elevation keep Figma and code aligned when the product grows beyond the first ten screens.
Framer (select projects)
Useful when marketing motion or advanced interaction prototypes need to communicate feel before engineering invests in animation code.
Who this is for
Use cases that commonly need ui / ux design
SaaS founders shipping a clearer activation path
You have a working product, but signup-to-aha is confusing and support tickets ask the same navigation questions. We redesign onboarding and the primary workspace so new users complete the core job without a walkthrough call.
Teams replacing a patchwork of screens before a fundraise
Demo day or Series A means investors will click the product. We prioritize the narrative path - hero flows, empty states that look intentional, and UI polish on the screens you will show - without redesigning every admin corner of the app.
Companies with a Figma file that never matched the build
A previous designer delivered frames that ignored edge cases, responsive behavior, or your React component model. We rebuild a shippable system and handoff that your developers (or ours) can implement without weekly reinterpretation.
Marketing site and product UI that feel like different brands
Your Next.js marketing site looks premium; the logged-in app feels like a different company. We unify typography, color, and component language across both surfaces so trust carries through the funnel.
Common mistakes
What teams get wrong about ui / ux design
"We just need a prettier UI"
Visual refresh without fixing information architecture usually fails. If users cannot find the primary action, new gradients will not raise retention. We start with structure and jobs-to-be-done, then apply visual craft where it reinforces clarity.
"A template or UI kit is enough for SaaS"
Kits accelerate empty screens; they do not encode your domain language, permission models, or empty/error states. Products that win on workflow need custom patterns - kits are a starting point, not the product.
"Design can finish before engineering starts and then disappear"
Handoff-only engagements create drift: engineers improvise states the file never showed. We either stay through build or structure handoff so unresolved cases are listed explicitly - not discovered in QA.
"Accessibility can wait until after launch"
Contrast, focus order, and semantics are cheaper to design in than to retrofit. Shipping inaccessible UI also creates legal and enterprise-sales friction for B2B products. We bake baseline a11y into the system from the first high-fidelity pass.
Pricing & timeline
What to expect on budget and schedule
Product design for a focused MVP surface (core flows + lightweight system) commonly lands in the $6k–$15k range over roughly 3–6 weeks, depending on research depth and how many stakeholder review rounds you need.
Broader work - multi-role product UI, marketing + app unification, or a fuller design system - more often sits in the $15k–$35k range over 8–12 weeks. We quote fixed-scope milestones after a short discovery call rather than open-ended hourly retainers.
If you also want us to implement in Next.js or React Native, we scope design and build together so you are not paying twice for reinterpretation. Timeline then follows the engineering plan, with design support overlapping the first production release.
FAQ
Common questions about ui / ux design
How much does UI/UX design cost for a SaaS product?
- Focused MVP product design typically runs $6k–$15k. Full design systems covering marketing and multi-role product surfaces more often range $15k–$35k. Exact scope depends on number of flows, research needs, and whether we also implement the frontend.
How long does a UX design project take before development can start?
- Core product flows can be wireframed and prototyped in 3–5 weeks. Comprehensive systems with multiple products or deep stakeholder alignment usually take 8–12 weeks. We overlap handoff with engineering when speed matters, rather than waiting for every pixel to freeze.
Do you only design, or can you also build the Next.js UI?
- Both. Many clients hire us design-through-development so Figma maps directly into Next.js or React Native components. Pure design engagements are available when you have an in-house engineering team and need a clean handoff package.
Can you redesign an existing product without a full rebuild?
- Yes. We apply a new design system to high-traffic screens first, then roll out incrementally so you are not blocked on a big-bang rewrite. Engineering can adopt tokens and components module by module.
What do you need from us to start a UI/UX engagement?
- Brand assets if they exist, access to the current product or analytics, a list of priority user jobs, and one decision-maker who can approve flows. We can work from rough notes if you do not have a full brief - discovery exists to create one.
How do you avoid endless design revision loops?
- We agree success metrics and a fixed review cadence up front. Structure is locked before high-fidelity polish, and revision rounds are scoped per milestone. Open-ended "keep tweaking" is how design budgets disappear - we call that out early.
Related
Related services and work
Related services
Ready to scope ui / ux design?
Tell us about your product, timeline, and constraints. We reply within one business day with next steps - no generic pitch deck.