Web Development
Web development covers everything from a marketing site that needs to load in under a second and rank on Google, to a full web application with authentication, dashboards, and a database behind it. We build both, using Next.js and React instead of page builders or legacy WordPress stacks that fight you the moment you need something custom.
About Web Development
Founders and marketing teams come to us with a site that looks fine but loads slowly, ranks poorly, or cannot be edited without calling a developer for every change. Product teams come to us when the 'website' is actually a customer portal or dashboard that needs real engineering, not a template.
We care about the parts that are easy to skip under deadline pressure - semantic HTML, Core Web Vitals, accessible forms, and a content structure that search engines and screen readers can both parse. A site that looks polished but scores badly on performance and SEO is not actually finished.
What's included
Everything we deliver on this engagement
Next.js and React frontends with SSR or static export
We choose server-side rendering, static generation, or a hybrid based on how often your content changes and how important first-load speed is - not a default template applied regardless of the use case.
Responsive, accessible, mobile-first design implementation
Layouts built mobile-first with proper touch targets, contrast, and semantic markup, so the site works for the majority of visitors arriving on a phone and holds up under an accessibility audit.
SEO foundations - metadata, structured data, and sitemaps
Page titles, meta descriptions, Open Graph tags, structured data, and XML sitemaps configured correctly from launch, so your content has a real chance to rank instead of relying on later retrofitting.
Headless CMS or custom admin integration
Content editors get a way to update pages, blog posts, or portfolio items without a developer, whether that is Supabase-backed custom admin tooling or a CMS you already prefer.
Performance budgets - images, code splitting, and lazy loading
We set performance targets up front and hold the build to them - optimized images, code splitting, and lazy-loaded below-the-fold content - instead of discovering a slow Lighthouse score after launch.
Laravel or Node.js APIs for dynamic data and auth
When the site needs authentication, forms that write to a database, or dynamic dashboards, we add a proper backend rather than forcing dynamic behavior into a purely static site.
Our process
How we deliver web development
- 01
Content and structure (week 1)
We map pages, user flows, and SEO targets together, so engineering and copy are working toward the same conversion goals instead of copy being retrofitted onto a finished layout.
- 02
Design and build (weeks 2–4)
Figma-to-code implementation in Next.js with a reusable component system, so new pages later can be assembled from existing pieces instead of designed from scratch each time.
- 03
Optimize and test (weeks 4–5)
Lighthouse passes, cross-browser QA, and form or API integration testing before launch - performance and functionality get verified, not assumed, in the week before go-live.
- 04
Launch and measure (weeks 5–6)
Production deploy, Search Console setup, and analytics baselines configured so you can track rankings and conversions from day one instead of guessing at impact months later.
Tech stack
Tools we use for web development
Next.js
Our default for both marketing sites and web applications - static export for speed, server rendering when content is dynamic.
React
Powers interactive components and, for full applications, the client-side experience that a static site alone cannot deliver.
TypeScript
Catches integration mistakes before they reach production, especially valuable once a site grows past a handful of pages.
Tailwind CSS
Keeps styling consistent and maintainable across a growing component library without a sprawling custom CSS file.
Laravel
Added when the site needs a real backend - forms that persist data, authentication, or a dashboard behind a login.
Supabase
A fast way to add auth, a database, and storage to a Next.js site without standing up separate backend infrastructure.
Vercel
Our preferred deployment target for Next.js sites - edge caching and preview deployments without managing servers directly.
Who this is for
Use cases that commonly need web development
A WordPress site that has become slow and hard to edit
Years of plugins have made the site sluggish and fragile. We migrate the content to Next.js, rebuild the design system cleanly, and hand back a site that loads fast and is easier to maintain, without losing your existing SEO rankings.
A marketing site that needs to convert, not just exist
Traffic is arriving but not converting. We rework the page structure, forms, and calls to action around the actual buying journey, informed by what visitors are doing on the current site, not assumptions about what they want.
A customer portal that started as 'just a website'
What began as a simple site now needs login, a dashboard, and data that updates per user. We add the backend and auth layer the product actually needs, instead of forcing a static site to fake dynamic behavior.
A rebrand that needs a completely new site, fast
A funding round, rebrand, or new product line means the current site no longer represents the company. We rebuild the marketing presence on a foundation that will not need a full rebuild again in a year.
Common mistakes
What teams get wrong about web development
"A page builder is basically the same as custom development"
Page builders are fast to start with but accumulate bloat and rigid limitations as soon as you need something the template does not anticipate. Custom Next.js development costs more upfront and less over the life of the site.
"SEO is something you do after the site is built"
Metadata, semantic structure, and page speed are far cheaper to build in from the start than to retrofit onto a finished site. We treat SEO as part of the architecture, not a checklist applied at the end.
"A fast Lighthouse score means the site is actually fast for users"
Lighthouse is a useful signal, not the whole picture - real users on real networks and devices matter more. We test on throttled connections and real mobile hardware, not just a clean lab environment.
"Once launched, the website is finished"
Content goes stale, dependencies need updates, and search rankings shift. The sites that keep performing well get periodic content and performance reviews, not a one-time launch and years of silence.
Pricing & timeline
What to expect on budget and schedule
Marketing sites with 5–10 pages typically run $8k to $18k. Web applications with authentication, dashboards, or CMS integration range from $20k to $50k depending on complexity and how much dynamic functionality is involved.
A focused marketing site often launches in 4–6 weeks. Product-style web apps with custom backends usually need 8–14 weeks, since they involve real application logic beyond page layout.
Migrations from WordPress or an existing site are usually quoted close to a comparable new build, since most of the effort is in rebuilding the content structure cleanly rather than reusing what is there.
FAQ
Common questions about web development
How much does a Next.js website cost?
- Marketing sites with 5–10 pages typically run $8k–$18k. Web applications with auth, dashboards, or CMS integration range from $20k–$50k depending on complexity.
How long does web development take?
- A focused marketing site often launches in 4–6 weeks. Product-style web apps with custom backends usually need 8–14 weeks.
Do you rebuild WordPress sites on Next.js?
- Yes. We migrate content, improve performance and SEO, and give you a faster stack that is easier to maintain long term.
Will my site score well on Google PageSpeed?
- We target strong Core Web Vitals by default - static export, optimized fonts and images, and minimal client-side JavaScript on content pages.
Can you keep our existing SEO rankings during a rebuild?
- Yes, when handled carefully. We preserve URL structures where possible, set up proper redirects for anything that changes, and keep metadata and content parity so search engines do not see the migration as an entirely new site.
Do you build the website and the backend, or just the frontend?
- Both, when the project needs it. Many 'websites' are actually applications with forms, auth, or dashboards behind them - we pair Next.js frontends with Laravel or Node.js backends so the whole thing is built and owned by one team.
Related
Related services and work
Related services
Portfolio & reading
Ready to scope web development?
Tell us about your product, timeline, and constraints. We reply within one business day with next steps - no generic pitch deck.